Kosovo*: Evidence-based targeted communication through two-way dialogue with the community

Based on its pandemic influenza preparedness plan, Kosovo[1] developed a comprehensive risk communication action plan for COVID-19 at the beginning of the pandemic. The plan was continually updated to best tailor communication messaging to different communities. Through a systematic and evidence-based approach, the action plan was updated and the results of five behavior insight surveys were continuously applied to understand the population’s knowledge, perception and information sources. A sixth survey exercise has been scheduled since this video. In addition, an intra-action review was conducted, which identified the need to strengthen infodemic management and resulted in several training programmes to help improve risk communication regarding COVID-19 vaccination.

Overall, the above provides a notable example of how evidence-based approaches can be used to understand issues of importance to the population and adapt to their needs. Moving forward, the Institute of Public Health has also committed to establishing a dedicated behavioural and cultural insights unit to further this effort.

[1] All references to Kosovo in this document should be understood to be in the context of United Nations Security Council Resolution 1244 (1999). 

Photo credit: Health authorities and Institute of Public Health from Kosovo* and WHO Pristina Office.

YouTube link: https://youtu.be/xMvrl3bJV1c