Developed in partnership between the City of Unley and Resthaven Inc, Unley Legends is a series of short films showcasing seven inspring legends of the Unley community who are still very much young at heart. Together, the City of Unley and Resthaven were on a mission to challenge people’s stereotypes about what it means to age. The films also hoped to remind people that age is just a number and it doesn’t have to restrict you from being active and doing the things that you love. The films were launched at the Capri Theatre in front of a full cinema and then shared on social media via a campaign which resulted in tens of thousands of individual views.
In terms of social inclusion, the films provided the opportunity to acknowledge, highlight and celebrate the achievements and lifestyles of the legends featured. The films raised awareness and offered the opportunity for the audience to question their own attitudes to older people in their community. Many attendees of the premiere reflected that they felt differently about older people in their lives as a result of seeing the films, and were inspired to find similar legends in their own communities.
Main target group: Both younger and older people (i.e. intergenerational)
Sector(s): Health, Housing, Information and communication
Other sector(s): Active Volunteering
Desired outcome for older people:
- Ageing in place
- Healthy behaviours (e.g. physical activity)
Name: Megan Berghuis
Email address: email@example.com