Community members of all ages celebrated seniors by participating in a fun competition, designed to address ageism. The City of Rockingham’s second Selfie with a Senior competition encouraged participants to submit selfies with older people and include a short description of why that person was so special to them. A judging panel (which included young people and seniors) selected one winner who received a cash price of AUD $500 and a framed picture of their selfie. The winner was selected because of her dedication to honouring seniors and breaking down the stigma and stereotypes of old age.
The selfies and descriptions were shared with the community on the City’s Facebook page and website during Western Australia’s Seniors Week. All selfies were professionally framed and were then also exhibited for two weeks in a prominent public space where it stimulated and generated further conversations around ageing. The City partnered with a local community arts group who were responsible for the hanging of the individually framed selfies and professionally printed didactic panels.
The competition and exhibition were well received by community members of all ages. Surveys indicated that 100% of the competition entrants changed their attitude towards seniors to be more positive. Of those who visited the exhibition, 80% has changed their attitude towards seniors to be more positive; and 96% agreed or strongly agreed that visiting the exhibition has generated greater respect for seniors in the community.
Main target group: Older people in general
Other target group(s): People of all ages
Sector(s): Social protection
Desired outcome for older people:
Build and maintain relationships
- Intergenerational activities
Name: Jarvis, Rebekka
Email address: Rebekka.Jarvis@rockingham.wa.gov.auPreferred language(s): English