Adding life to years
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Selfie With A Senior

Selfie With A Senior

Status: Completed


Rockingham Australia
Print this page City population: 13900016% over 60Practice started in 2015


The Selfie With a Senior campaign was launched by the City of Rockingham during Western Australia’s 2015 Seniors Week (8-15 November 2015). The goal was to address ageism through the promotion of positive connections that people have with seniors. Through social media promotion, community members of all ages were invited to share selfies on the City’s Facebook page that showcased them with an older person who had a special meaning to them. No restrictions were placed on who that older person could be. The campaign provided a platform for the wider community to celebrate seniors in a fun, engaging and visual way. It promoted fostering respect for seniors and acknowledged the positive contributions that seniors make, and continue to make, to the local community. No partners were involved in this project. A competition may have resulted in more selfies being uploaded.


Key facts

Main target group: Older people in general

Other target group(s): People of all ages

Sector(s): Social protection

Desired outcome for older people:
Build and maintain relationships

Other issues the Age-friendly practice aims to address:
  • Ageism
  • Intergenerational activities
  • Technologies

Contact details

Name: Jarvis, Rebekka

Email address:

Preferred language(s): English

Age-friendly practice in detail (click to expand):

Engaging the wider community
Moving forward
Looking back