Gouda aims to be an inclusive city where older adults feel recognized, heard, and supported—a city where they can live independently, move safely, maintain meaningful social connections, and access to appropriate care and information.
The municipality faces both a challenge and an opportunity to create a city where older adults can live pleasantly, safely, and actively. With a growing population of citizens aged 65 and older, it is essential to implement policies that meet their needs and preferences. Gouda bases its approach on the “positive health” model, focusing on people’s ability to cope with physical, emotional, and social challenges and maintain autonomy.
Gouda is developing an integrated vision on aging, addressing dual aging and extended independent living. The goal is that older adult citizens become aware of what they can do themselves in order to remain living at home as long, as possible in a comfortable, healthy, and safe way.

Objectives:
• Living comfortably with attention to care
• Ageing together in vitality
• Reaching and engaging older adults, aged 65 and older

Key initiatives:
• Guide “Later, When I Am Old” (2024): A practical guide with information on housing, care, finances, volunteering, and social activities, distributed locally and digitally available.
• Awareness Campaign “Later, When I Am Old” (2025): Encouraging citizens that are 65 years of age and older, to plan ahead for their future, focusing on health, housing, mobility, and social connections.
• Certification as a Dementia-Friendly Municipality: Gouda has been certified since 2024, offering training, neighborhood actions, Alzheimer Café, and meeting places such as “De Buurvrouw” where people suffering from dementia are welcomed to engage in activities during the day.
• Senior Information Program: Volunteer advisors contact citizens turning 70 to provide information on services, activities, and support.

Gouda was named Sports Municipality of the Year 2024–2025 for its comprehensive sports and physical activity policy, serving as an inspiration for other municipalities. Gouda promotes a movement-friendly environment through strong partnerships, high-quality facilities, and a widely supported Lifestyle Agreement.