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TOURISM AWARENESS PROGRAM FOR THE ELDERLY

TOURISM AWARENESS PROGRAM FOR THE ELDERLY

Summary

Viña del Mar is known as the Capital of Tourism of Chile.
The city provides knowledge to older adults on different topics of community tourism, just so that they can be able to inform and/or guide both national and foreign tourists about the tourist attractions of the city of Viña del Mar, Chile. The program was held twice a week for 4 consecutive semesters, both in the classroom and on the ground, on site. The impact was positive since participation, integration and socialization were achieved.The learning was carried out with knowledge methodologies adapted to older people, mainly participatory and friendly.

Key facts

Main target group: Older people in general

Sector(s): Education, Information and communication

Other sector(s): Tourism and Heritage

Desired outcome for older people:
Learn, grow and make decisions

Other issues the Age-friendly practice aims to address:
  • Participation
  • Other

Other Issues: Tourism and Heritage

Contact details

Name: Maria Soledad Vera Porzio

Email address: solvera@vinadelmarchile.cl

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Local authorities

Others involved in the project:
  • Social or health care provider

How collaboration worked: Through the Municipality of Viña del Mar in collaboration with the Municipal Corporation for Social Development of Viña del Mar-Health Area, the participation of older adults was coordinated.

Older people’s involvement: Older people were consulted during the planning process

Details on older people’s involvement: Socialization of groups of Older Adults from different social strata, in common and participatory activities, so that they could feel useful.

Moving forward

Has the impact of this age-friendly practice been analysed: Yes

Was the impact positive or negative:
Positive

Please share with us what you found in detail:
We must improve 2 aspects: have greater Integration Processes and greater coverage of participation and Increase the network and have greater coverage

Feedback:
In general, our groups always felt considered and important, which validated their ability to continue giving something good of themselves.

Expansion plans:
Not in the near future, as we are developing new programs

Looking back

Reflections:
It was very satisfying to give older adults a space to learn about their city and its history and the role they can play in contributing to city tourism. They, from their own history, felt identified with the development and growth of the city as they themselves were part of it.

Challenges:
Adding interested parties to the program was difficult at first since it was not easy to reach the target group. But in collaboration with the Municipal Corporation for Social Development, through its Health Area, wit was easier for us to reach them more directly.