Summary
This Girl Can is an initiative of VicHealth, based upon the successful campaign created by Sport England. The campaign exists to celebrate and support Victorian Women embracing physical activity in a way that suits them. In 2019 we were successful in getting a $10,000 grant to support this initiative in the Macedon Ranges to target women aged over 50.
This grant was used to host a number of free come-and-try physical activity sessions across our shire, and to promote the sessions and the campaign itself on social and traditional print media. A total of 9 sessions were held across April and May 2019, ranging from staying strong to an introduction to running, where a total of 36 women attended. Giveaways of gym memberships were held at each event, and a healthy morning or afternoon tea was also provided.
This campaign also gave us an opportunity to build our social media presence on our Macedon Ranges Over 55s Connect Facebook page, and we achieved a lot of engagement in this space. Attaching our activities to those of a a state-wide initiative gave us a boost in a way we could never achieve organically; the state campaign included promotion across all social media channels as well as television commercial.
Website: https://www.facebook.com/Over55sConnect/
Key facts
Main target group: Only older women
Sector(s): Health
Desired outcome for older people:
Be mobile
- Ageism
- Healthy behaviours (e.g. physical activity)
- Inclusion
- Participation