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“Support Active Seniors with Reward Points”

“Support Active Seniors with Reward Points”

Summary

The project “Support Active Seniors with Reward Points” encourages older people in Odawara City aged 60 and over to become socially active and meaningfully participate in the local community. To do so, participants who sign-up through this project work as volunteers at designated welfare facilities or events, and earn ‘reward points’ based on their contributed volunteer hours. These points can be exchanged with local products or emergency supplies in the year after they are earned.

The results of the project are positive: the number of sign-ups and volunteers are growing every year. In order to increase our participants’ motivation and provide more choice, the project is increasing the number and categories of facilities for volunteer opportunities as well as items eligible for points exchange every year.

Website: http://www.city.odawara.kanagawa.jp/field/welfare/s-support/leisure/p13609.html

Key facts

Main target group: Older people in general

Sector(s): Health, Information and communication, Labor

Desired outcome for older people:
Contribute

Other issues the Age-friendly practice aims to address:
  • Healthy behaviours (e.g. physical activity)
  • Participation

Contact details

Name: Satoko Fujihira

Email address: korei@city.odawara.kanagawa.jp

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Local authorities

Others involved in the project:
  • Social or health care provider

Older people’s involvement: Older people were not directly involved

Details on older people’s involvement: N/A

Moving forward

Has the impact of this age-friendly practice been analysed: No

Do you plan to evaluate your age-friendly practice? No

Looking back

Challenges:
事業開始当初、ボランティア活動の場所は、介護保険施設のみであった。 だが、高齢者の参加を促すためには、 興味関心の多様化や、加齢に伴う身体機能の低下を考慮し、 自宅から通いやすい立地に様々な活動の場があることが望ましい。 そのため、毎年、活動場所を、障がい者福祉施設、保育園、 市の施設やイベント（文化・観光・スポーツなど）等に拡大している。 When this project started, designated facilities for older volunteers to work included only nursing homes covered by long-term care insurance. However, in order to increase older people’s participation, it is desirable for them to have places accessible beyond their homes where they can participate in various activities. For this reason, we are extending their activity places to welfare facilities for people with disabilities, children’s day-care centers, city facilities and events (culture, sightseeing and sports).