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Rock Through The Ages – a musical get together for all ages

Rock Through The Ages – a musical get together for all ages

Status: Ongoing

Folkestone / Shepway, Kent United Kingdom
Print this page City population: 25000029% over 60Practice started in 2011

Summary

Rock Through The Ages is a social participation initiative based on the PhD research of Dr Julia Jones, the CEO of Found in Music. The primary aim is to harness the popular music taste of several generations to facilitate events that encourage inter-generational social participation. These events were first run in this community between 2011 – 2014 as part of Julia’s PhD research. The results clearly showed how pop and rock music themes could connect several age groups because the genre is now over 60 years old. Several generations have grown up with rock and pop music.

Website: http://www.foundinmusic.com

Key facts

Main target group: Older people in general

Other target group(s): The aim is to use pop and rock music themes to involve several age groups in order to facilitate inter-generational social participation

Desired outcome for older people:
Build and maintain relationships

Other issues the Age-friendly practice aims to address:
  • Ageism
  • Intergenerational activities

Contact details

Name: Jones, Julia

Email address: julia@foundinmusic.com

Preferred language(s): English

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Private sector

Older people’s involvement: Older people were involved in the age-friendly practice at multiple or all stages

Details on older people’s involvement: The original PhD research directly engaged older adults and they also participated in the events from an early stage – both as attendees and assistants

Moving forward

Has the impact of this age-friendly practice been analysed: No

Feedback:
Yes it has been very well received

Expansion plans:
Yes we plan to make these events more frequent and formal from March 2016 and then share the information to encourage other communities to host similar events.

Looking back

Challenges:
Marketing is always a challenge. It is essential to make the target audience aware that the event is happening. We are currently partnering with local organisations to ensure that we reach a wider audience. We need help to reach those who are most at risk – the local residents who are socially isolated. We are contacting local organisations who can assist in this regard.