All our research shows that older people need good quality information and advice to enable them to manage their lives and access support when they need it. In Newcastle upon Tyne we responded to this need by developing a comprehensive information website developed with and for older people – www.informationnow.org.uk. The website includes advice and information on a wide range of issues identified by older people. It is regularly updated to make sure the information is accurate and up to date. The website has been widely promoted amongst older people, their families and front line staff. It is well used and regularly attracts over 10,000 visitors per month.Alongside the website, Information NOW publishes a weekly e bulletin which is distributed to over 750 individuals every week. The bulletin contains information about website updates, but also includes information about new research, policy changes and new services and activities which may be of interest to older people. The bulletin has a 10% click rate which is well above industry average. Information NOW is widely promoted in the city via information events aimed at older people, their families and organisations that work with older people. Sessions on Information NOW are also included in front line staff induction programmes, to ensure that the staff supporting older people are well informed about services in the city.
Main target group: Older people in general
Sector(s): Information and communication
Desired outcome for older people:
Learn, grow and make decisions
Name: Douglas, Barbara
Email address: firstname.lastname@example.orgPreferred language(s): English