Adding life to years
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Summary

Age Friendly Ambassadors are appointed by City and County Councils across Ireland to use their platforms to challenge ageism, champion dignity in ageing, and support more connected, active and inclusive ageing across Ireland.

The annual Ambassador’s Day event, this year hosted by Kerry County Council, brought together representatives from across the country to examine how employers can respond to Ireland’s changing demographics. Age Friendly Ireland’s nationwide network of Ambassadors gathered to discuss the theme of Age Friendly Workplaces and the practical steps needed to support longer working lives.

As people live longer and healthier lives, many want – and need – to remain in the workplace for longer. Age Friendly Ireland said this shift presents a significant opportunity for employers willing to embrace flexibility, inclusive cultures and long-term workforce planning.

Website: https://agefriendlyireland.ie/meet-the-team/local-age-friendly-ambassadors/

Key facts

Main target group: Older people in general

Other target group(s): Employers

Sector(s): Information and communication, Labor

Other sector(s): Employers

Desired outcome for older people:
Contribute

Other issues the Age-friendly practice aims to address:
  • Ageism
  • Intergenerational activities
  • Inclusion
  • Participation

Contact details

Name: Catherine McGuigan

Email address: agefriendlyireland@meathcoco.ie


Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Local authorities

Others involved in the project:
  • Private sector

Older people’s involvement: Older people were consulted during the planning process

Details on older people’s involvement: The event highlighted insights from Age Friendly Ireland’s Workplace Pathfinder Programme, which brought together businesses, recent retirees, and people approaching retirement age to understand what needs to change to support the fast-growing older population. These insights include workforce succession planning, phased retirement models, increased pension planning, and addressing harmful stereotypes in the workplace. A nationwide survey of workers aged 45-65 found flexible working arrangements

Moving forward

Has the impact of this age-friendly practice been analysed: No

Do you plan to evaluate your age-friendly practice? Yes

Feedback:
Yes

Expansion plans:
The Pathfinder Project focussed on County Meath. It is anticipated that the programme could be scaled up nationally.

Looking back

Challenges:
N/A