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Ministerial Advisory Committee on Ageing Media Awards

Ministerial Advisory Committee on Ageing Media Awards

Status: Ongoing


New South Wales Australia
Print this page City population: 500000019% over 60Practice started in 2016


The inaugural Media Awards was developed by the Ministerial Advisory Committee on Ageing (MACA) in 2016 as an element of the New South Wales Ageing Strategy. The MACA Media Awards are designed to encourage members of the public to nominate articles, videos, advertisements or images that demonstrate that there is more to ageing than becoming old.This can include material that raises awareness and leads to broader understanding of ageing as a normal process, challenges negative stereotypes towards older people, highlights examples of balanced and realistic media reporting on older people and ageing, and most importantly, is a realistic portrayal of ageing.The following categories are open for nomination:• News• Current affairs• Health and lifestyle • Advertising • ImagesBy holding up media reports that demonstrate that there is more to ageing than becoming old, the Awards program aims to improve public perceptions of older people. The Awards also address the key concern areas of reducing ageism and elder abuse, improving intergenerational connectivity and reducing social isolation.All entries will be judged by panel of experts in the field of journalism and the media. The winners will be announced at an awards ceremony in October 2016 and the winning entries will be published on the MACA website to inspire change in the media.

Key facts

Main target group: Older people in general

Other target group(s): Civil society, journalists, other media personnel

Sector(s): Social protection

Desired outcome for older people:

Other issues the Age-friendly practice aims to address:
  • Ageism
  • Inequities
  • Intergenerational activities

Other Issues: Perceptions of ageing - challenging stereotypes about age and ageing

Contact details

Name: Lawson, Meagan

Email address:

Preferred language(s): English

Age-friendly practice in detail (click to expand):

Engaging the wider community
Moving forward
Looking back