Adding life to years
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Liverpool Winter Warmth Campaign (2016)

Status: Ongoing


Liverpool United Kingdom
Print this page City population: 47080014% over 60Practice started in 2011


The Winter Warmth Campaign involved the delivery of 1500 hamper packs to older adults in their homes. Information leaflets on keeping warm, safe and healthy was included within the packs. The reps delivering the packs engaged with tenants and asked questions about welfare benefits, utility bills and provided information, advice and signposted if required. Following the launch of the Winter Warmth Campaign in October 2016, the campaign was taken out into the city where a number of road shows and sessions at luncheon clubs were held to get the winter survival message to as many people as possible.All organisations taking part wanted to get messages out about how our older people can stay warm, safe and active during the winter months. As well as providing information and advice, Healthy Homes provided information about how to keep warm and safe during the winter months. Public health provided information about the flu jab and out of hours services. The fire service provided information on the importance of having gas/ electricity checks to avoid carbon monoxide poisoning, fuel poverty, provided advice for people spending more than 10% of their income on fuel bills. PSS Trainers offered blood pressure checks and VNC lifeline a 24 hour personal alarm service for the elderly and vulnerable As part of the campaign, the fifth annual Winter Assistance packing took place at the Florrie on Mill Street. There were 39,000 items placed into the bags, including warm scarves, hats and socks, draft excluders, food items and advice on benefits and services. 1,500 bags were packed and distributed


Key facts

Main target group: Older people in general

Sector(s): Health

Desired outcome for older people:
Learn, grow and make decisions

Other issues the Age-friendly practice aims to address:
  • Ageism
  • Accessibility
  • Technologies
  • Disasters and emergencies
  • Inequities
  • Intergenerational activities

Other Issues: Staying safe, warm and active during the winter months

Contact details

Name: Jones, Paul

Email address:

Preferred language(s): English / Welsh

Age-friendly practice in detail (click to expand):

Engaging the wider community
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