Liverpool Winter Warmth Campaign (2016)

Status: Ongoing

Evaluated

Liverpool United Kingdom

Print this page City population: 48900014% over 60Practice started in 2011

Summary

The Winter Warmth Campaign involved the delivery of 1500 hamper packs to older adults in their homes. Information leaflets on keeping warm, safe and healthy was included within the packs. The reps delivering the packs engaged with tenants and asked questions about welfare benefits, utility bills and provided information, advice and signposted if required. Following the launch of the Winter Warmth Campaign in October 2016, the campaign was taken out into the city where a number of road shows and sessions at luncheon clubs were held to get the winter survival message to as many people as possible.All organisations taking part wanted to get messages out about how our older people can stay warm, safe and active during the winter months. As well as providing information and advice, Healthy Homes provided information about how to keep warm and safe during the winter months. Public health provided information about the flu jab and out of hours services. The fire service provided information on the importance of having gas/ electricity checks to avoid carbon monoxide poisoning, fuel poverty, provided advice for people spending more than 10% of their income on fuel bills. PSS Trainers offered blood pressure checks and VNC lifeline a 24 hour personal alarm service for the elderly and vulnerable As part of the campaign, the fifth annual Winter Assistance packing took place at the Florrie on Mill Street. There were 39,000 items placed into the bags, including warm scarves, hats and socks, draft excluders, food items and advice on benefits and services. 1,500 bags were packed and distributed

Website: https://youtu.be/VFuB1hmdGdc

Key facts

Main target group: Older people in general

Sector(s): Health

Desired outcome for older people:
Learn, grow and make decisions

Other issues the Age-friendly practice aims to address:

Ageism
Accessibility
Technologies
Disasters and emergencies
Inequities
Intergenerational activities

Other Issues: Staying safe, warm and active during the winter months

Contact details

Name: Jones, Paul

Email address: paul.jones7@liverpool.gov.uk

Preferred language(s): English / Welsh

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: None of the above

Older people’s involvement: Older people were involved in the age-friendly practice at multiple or all stages

Details on older people’s involvement: Older people were involved in:• Planning• Decision making• Designing the layout of the room , for packing of hampers• Packing items into hamper bags for delivery

Moving forward

Has the impact of this age-friendly practice been analysed: Yes

Please share with us what you found in detail:
• Surprised 1,500 people in the city with hamper packs- Each pack was hand delivered;• Information leaflets on keeping warm, safe and healthy was included within the packs;• The reps delivering the packs engaged with tenants and asked questions about welfare benefits, utility bills and provided information, advice and signposted if required.

Feedback:
Yes. Feedback received was positive. We plan to run this programme again in 2017.

Expansion plans:
The programme will be discussed at the next meeting of Liverpool Older Persons Housing and Wellbeing Forum (22nd May 2017).Although the plan is to exceed the number of hamper packs delivered in 2016, this will be dependent upon allocation of funding for the programme.

Looking back

Reflections:
• Plan earlier;• Review items and information (Information needs to be up to date, relevant and current);• Provide additional information on what is available in the local community, i.e. community activities, costing, accessibility, transport routes- possibly use Live Well Directory.• Look at how we can engage with young people in schools and colleges:o Raise awareness of social isolation, reducing loneliness and the effect this can have on a person’s mental health and wellbeing;o Assist in delivering hamper packs.

Challenges:
• Planning earlier. Ensure there is a project board/ group and a project plan which oversees the process from the onset;• Purchasing all the items and delivering to a central point was difficult;• Organisation and Logistics of putting a large number of packs together within an allocated timescale.