Fit for Life Melville
Summary
Fit for Life is a campaign developed to encourage the City of Melville’s older residents to start being physically active or return to being active.
With estimates suggesting lack of physical activity could be responsible the physical decline associated with old age, the campaign highlights it’s never too late to reap the health benefits of getting fit and easily incorporating it into your routine. The campaign aims to raise awareness of the importance of staying physically active and supports an active community through free fitness classes, heavily subsidised gym memberships which increase as people age; publications and web information suggesting exercise options across the City.
The Melville Talks page provides an interactive opportunity for older people to access more information and local exercise opportunities.
Watch this entertaining short video featuring local active seniors who provide the upbeat motivation to get people moving.
Key facts
Main target group: Older people in general
Sector(s): Health, Information and communication
Desired outcome for older people:
Be mobile
- Ageism
- Healthy behaviours (e.g. physical activity)