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Dublin City’s Guide to Age Friendly communication


One of the main objectives of Dublin City Council’s Age Friendly Programme is to make Dublin city a great place in which to grow old. To achieve this goal, the city council in collaboration with the Centre for Excellence in Universal Design (National Disability Authority) and the Alzheimer Society of Ireland have created this guide.

We want to make service providers, businesses, shops and the wider community in the city aware of the needs of older people when communicating about their services, information and activities.

Dublin City Guide to Age Friendly Communication

Key facts

Main target group: Both younger and older people (i.e. intergenerational)

Sector(s): Information and communication

Desired outcome for older people:
Meet their basic needs

Contact details

Name: Beatrice Casserly

Email address:

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Local authorities

Older people’s involvement: Older people were consulted during the planning process

Moving forward

Has the impact of this age-friendly practice been analysed: No

Do you plan to evaluate your age-friendly practice? Yes

Looking back

Providing a simple message for all users

Age-Friendly World