Our project included strategies we shared with seniors about what makes businesses age-friendly. In turn, Seniors mentored other seniors and business owners on the same, with the intent for businesses to become age-friendly.
Working with a social worker from Home Instead, we trained 20 senior ambassador mentors. Our goal was to reach 20 businesses in Summerside and have the ambassadors work with the staff to encourage comfortable shopping opportunities and experiences for seniors. The goal was to make seniors feel more welcomed and socially included in their own community. To our surprise, the first 20 businesses were so successful that our ambassadors reached 100 businesses! The businesses received a certificate and a decal to display to indicate that they are age-friendly. We also produced a map to share with the community that indicated where the age-friendly businesses are located.
Main target group: Older people in general
Sector(s): Information and communication
Desired outcome for older people:
Meet their basic needs
Name: Judy-Lynn Richards
Email address: firstname.lastname@example.org