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Challenging Ageism in the City of Salisbury

Challenging Ageism in the City of Salisbury


The City of Salisbury understood the most powerful way to combat ageism was to ensure older people had access to information, opportunities to be heard, their ideas responded to, and processes in place to build their capacity to be community contributors and leaders.‘COTA SA Conversations with Northern Seniors’ is one initiative which reflects how this has been achieved. This is a partnership between the City of Salisbury, South Australia’s seniors’ peak body – Council on the Ageing South Australia (COTA SA) and Community Ambassadors (a group of older residents who since 2010 have provided leadership to seniors in the northern region of Adelaide).This initiative provides bimonthly forums on diverse topics that directly impact the lives of older residents. Forums involve:• Presentations on specific topics including ‘expert’ input• Facilitated discussions on pre-set questions to elicit older residents experience and knowledge• Feedback by COTA SA and the City of Salisbury on information gathered from previous forumsTopics of forums to date: • Seniors’ Housing; • Ageism – Alive & Thriving; • Road Safety & Older Drivers;• Creative Ageing – It’s Never Too Late;• Celebrate Ageing – Know Your Rights; and• All You Need To Know About Aged Care. There are over 130 registered members with 60-70 older people from a broad cross-section of the community attending forums.Participants feedback has been exceptional, 90-95% of participants rate the forums as excellent.The information gathered informs policy development by COTA SA and guides City of Salisbury planning – in particular in the implementation of its Aged Friendly Strategy. The Ageism Forum elicited some insightful suggestions as to how we could continue to mitigate ageism within our community through collaborative, multi-layered approaches. The key to this partnership has been the absolute commitment to ‘reframe ageing’ through the engagement, participation and empowerment of older residents.


Key facts

Main target group: Older people in general

Sector(s): Social protection

Desired outcome for older people:
Learn, grow and make decisions

Other issues the Age-friendly practice aims to address:
  • Ageism
  • Accessibility
  • Inequities

Other Issues: Issues relating to WHO Age Friendly Domains. To date: Communication and Information; Social Participation; Respect and Social Inclusion; Transport and Housing

Contact details

Name: Leckie, Sue

Email address:

Preferred language(s): English

Age-friendly practice in detail (click to expand):

Engaging the wider community
Moving forward
Looking back