Summary
The Greater Manchester Ageing Hub and partners have produced an information campaign to support older people who are not online and at greater risk of adverse outcomes from COVID-19. The Keeping Well This Winter campaign promotes good physical health, mental wellbeing and tackling social isolation through practical information including exercises:.
This includes:
• The publication and distribution of the Keeping Well This Winter booklet with tips and advice on keeping active and connected, staying safe and well, and managing money and home.
• The launch of a Talking about Keeping Well This Winter film made by older people with tips on opening up a positive conversations on the doorstep or over the phone.
• The development of a Keeping Well This Winter talking tips two page guide listing six questions from the film with signposting information to support conversations with older people.
140K printed copies of the booklet have been distributed to older residents across Greater Manchester through local councils. The short film and talking tips guide have been developed as training resources for frontline staff and volunteers, and for family and friends who have direct contact with older residents.
Key facts
Main target group: Older people in general
Other target group(s): Older people who are; not online, within marginalised communities or experiencing sensory impairment.
Sector(s): Health, Information and communication, Social protection
Other sector(s): Equalities
Desired outcome for older people:
Learn, grow and make decisions
- Accessibility
- Ageing in place
- Dementia
- Disasters and emergencies
- Healthy behaviours (e.g. physical activity)
- Inequities
- Inclusion