Best Before Date Media Campaign to combat ageism
Summary
There is no magic age when your attitude and treatment of people should change. The Peterborough Council on Aging partnered with Brand Health to develop a marketing campaign that aimed to change people’s thinking about aging and how we often have a negative impression of people once they reach a certain age, such as 60, 65 or older.
Website: http://www.peterboroughcouncilonaging.com/projects/best-before-date-campaign/
Key facts
Other target group(s): Community-wide initiative
Sector(s): Social protection
Desired outcome for older people:
Contribute
- Ageism
Contact details
Name: Kawalec, Chris
Email address: ckawalec@peterborough.ca
Preferred language(s): English