Adding life to years
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Summary

The programme was organized by Hong Kong Young Women’s Christian Association Ellen Li District Elderly Community Centre from June to December 2019 and funded by North District Council. The programme aimed to promote age-friendly communication and information through ambassador training programmes, public educational programmes, workshops, place audits, design and production of leaflets.

The public forum expo on age-friendly communication and information organized on 28 December 2019 also provided a platform for older people to share their observations and provide in place audits and recommendations on improving communications so older people can receive information more easily. By participating in the programme, older people learned how to connect with the community and express their views through various methods.

Key facts

Main target group: Older people in general

Other target group(s): Community stakeholder

Sector(s): Information and communication

Other sector(s): Outdoor spaces and buildings

Desired outcome for older people:
Be mobile

Other issues the Age-friendly practice aims to address:
  • Ageing in place
  • Participation

Contact details

Name: Wang-to Wong

Email address: ndcadm@ndc.had.gov.hk

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Other

Other project lead: District elderly community centre

How collaboration worked: The NGOs which provided services to older adults worked together to recruit older people and trained them as ambassadors to promote age-friendly communication and information in the community. Instructors were engaged to train the ambassadors and equip them with key knowledge digital knowledge such as how to access wifi and use mobile apps. The ambassadors were also involved in the design of booklets which identified useful information for older people, and were distributed throughout the district. Last but not least, field studies were organised in the community, the ambassadors identified the spots where information is typically accessed and evaluated the wifi at various facilities. A session was also organised to share the findings of the ambassadors and their suggestions to improve age-friendly communication and information.

Older people’s involvement: Older people were involved in the age-friendly practice at multiple or all stages

Moving forward

Has the impact of this age-friendly practice been analysed: Yes

Was the impact positive or negative:
Positive

Feedback:
The programme received positive feedback with many older people indicating that they found the workshops useful and practical.

Looking back

Challenges:
N/A