Adding life to years
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Age Friendly Business

Age Friendly Business

Status: Ongoing

East Lindsey United Kingdom
Print this page City population: 25000029% over 60Practice started in 2016


East Lindsey is a project funded by Big Lottery’s Ageing Better Programme and is aimed at reducing isolation and loneliness amongst older people. Full details of our activities and strands can be found on our website The project is managed by the charity Community Lincs.Included in our project is the Age Friendly Business award. We chose this theme because we recognise that strong communities need a thriving business sector. Small local businesses connect with older people and become much more than just a commercial activity, very often becoming a friendly ear. It is true to say that when small towns lose shops and services it is the older resident that suffer most. Therefore businesses are import to older people.Likewise the older population represents a high proportion of the economy in East Lindsey, 26% of the population are over 65 compared to the national average of 16%. By signing up as an age friendly business we will publish the awards on our website and newsletter reaching our growing membership of older people. We have also received significant media interest in the award, most recently the East Lindsey Messenger, Costco Magazine and BBC Radio Lincolnshire. Therefore it’s a good bit of marketing targeted at older people.The criteria we assess are:• Accessibility• Customer Comfort• Marketing and Communications• Staff Training and Attitude• Membership of a Trade Body or Statutory Membership Scheme


Key facts

Main target group: Older people in general

Desired outcome for older people:

Other Issues: Making Businesses Age Friendly - Sustainable Communities for Older People

Contact details

Name: Clurow, Neil

Email address:

Preferred language(s): English

Age-friendly practice in detail (click to expand):

Engaging the wider community
Moving forward
Looking back