The Age-friendly Business initiative is an educational outreach campaign that provides practical low cost or no cost tips to help businesses become more age-friendly and attract older customers. The initiative does this by providing education and self-assessment materials to participating businesses. This includes information on how businesses can provide quality service for older adults that are affected by loss of mobility, vision and hearing impairments and dementia.In collaboration with Alzheimer’s Association, a module on dementia was included in 2015 that provides information on the detection, treatment and promotion of autonomy of customers with dementia, addressing questions such as: what is dementia, why do I need to know about it, how do I know if someone has dementia, what problems might a person with dementia face in my business and how can I help?Participating businesses receive a window sticker with the slogan “We are friendly” and they will be included in an Age-Friendly Business Guide developed in 2015 and in the web-based Age-Friendly Places Map.Currently four towns in the Basque Country – Ordizia, Orio, Zumarraga and Hondarribia – and 54 businesses are involved. In Ordizia, the City Council has decided to give a chair with the slogan “We are Friendly” to shops that participate in the initiative. They can put it inside (for people waiting) or outside the shops (for walkers). Euskadi Langunkoia –Age-friendly Basque Country – is a cross-cutting initiative by the Basque Country Government that engages citizens, the public and private sectors to create supportive and enabling environments for older people. Ordizia, Orio, Zumarra and Hondarribia are 4 of the 21 towns enrolled in Euskadi Lagunkoia.
Main target group: Older people in general
Other target group(s): People with dementia
Sector(s): Social protection
Desired outcome for older people:
Build and maintain relationships
Name: del Barrio, Elena
Email address: email@example.comPreferred language(s): Spanish and English