Adding life to years
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Summary

 

Age Friendly Business

“If you design for the young, you exclude the old. But if you design for the old you include everyone” – Glenn Millar, Director of Education and Research, Canadian Urban Development Institute.

Older people account for up to 50% of all consumer spending in the EU. They have the time to shop, they like to shop and they are loyal customers. They will come back to you again and again if you make the consumer experience comfortable and pleasant for them. The Age Friendly Business Recognition Programme sets out to make sure your business values the older consumer and is prepared to put a few simple low-costs or no-cost changes in place to make the business more accessible and welcoming to the older customer. With the large volume of consumer spending older people account for, it makes complete sense to put a little time and thought into becoming Age Friendly.

Businesses that take part will be joining top brands, such as Bank of Ireland, Vodaphone, Specsavers etc. Make your business Age Friendly and watch it grow! Click here to read more about the Age Friendly Business Recognition Programme or click here to view our searchable database of current business recognised by us as an Age Friendly Business.

Website: http://agefriendlyireland.ie/about-age-friendly-business/

Key facts

Main target group: Older people in general

Sector(s): Health

Desired outcome for older people:
Meet their basic needs

Contact details

Name: McGauran, Elaine

Email address: Elaine@agefriendlyireland.ie

Preferred language(s): English

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Private sector

Older people’s involvement: Older people helped to implement the age-friendly practice

Moving forward

Has the impact of this age-friendly practice been analysed: No

Do you plan to evaluate your age-friendly practice? Yes