Project for the deconstruction of stereotypes and prejudice among elderly people
Summary
The project is promoted by the Senior Citizens Advisory Council (Social Participation Directorate, Area of Social Rights, Barcelona City Council)The Project for the deconstruction of stereotypes and prejudice among elderly people is a participatory citizen awareness-raising strategy, to deconstruct existing stereotypes and prejudice about the elderly and claim their right to difference and to equality, with special attention given to groups who undergo overlapping discriminations (gender, sexual orientation and origin): elderly women, elderly LGBTI people, and elderly people of diverse cultural origins.Objectives:• Guaranteeing the visibility of the elderly in their diversity.• Giving voice to the elderly.• Fighting stereotypes and prejudice. • Working for equal treatment. • Keeping in mind multiple discrimination due to factors derived from ageism.• To foster a positive social image of elderly people.• To implement initiatives that foster respect towards elderly LGTBI.Methodology:• Participation.• Territorialisation.• Intersectionality.Work will focus on four core themes of complementary action:• Organization of a participatory theatre workshop.• Creation of audiovisual materials for raising awareness about stereotypes and prejudice concerning the elderly.• Creation of graphic materials.• Community management of a website platform and Facebook and Twitter networks.
Website: http://www.bcn.cat/consellgentgran
Key facts
Main target group: Older people in general
Other target group(s): Citizens in general
Sector(s): Social protection
Desired outcome for older people:
Contribute
- Ageism
- Inequities
- Intergenerational activities
Other Issues: Giving visibility to the diversity in the population sector of ""elderly people"", as well as to intersecting discrimination in: •Elderly people/women •Elderly people/lgbti •Elderly people/culturally diverse origin
Contact details
Name: Fernandez Lozano, Antonio
Email address: afernandezl@bcn.cat
Preferred language(s): Catalan, Spanish and English