Summary
Macedon Ranges Shire Council developed a Facebook page which is targeted to older people and their friends and families. The aim of the page is to engage the older online community and provide them with an alternative way of accessing information and connecting them with the community. The Over 55s Connect page addresses issues such as ageism and elder abuse whilst also being a safe space were older people can feel positive about ageing and the journey of life they are on. The page is used to promote local groups, activities and events that are happening within the community that people may not know about. We hope that the people who like/follow our page will participate in community life and develop a positive attitude around ageing. The page has 507 likes and 557 follows.
Key facts
Main target group: Both younger and older people (i.e. intergenerational)
Sector(s): Information and communication
Desired outcome for older people:
Build and maintain relationships
- Ageism
- Accessibility
- Ageing in place
- Dementia
- Disasters and emergencies
- Elder abuse
- Healthy behaviours (e.g. physical activity)
- Intergenerational activities
- Inequities
- Inclusion
- Participation
- Technologies