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Improved Senior Bus Service

Summary

Though the Montclair Senior Bus has been in operation for over 30 years, a consistent complaint was poor service and an inability to make changes to the route/service model.  Lifelong Montclair investigated options for improving the service and in 2016 decided to partner with a transportation organization to provide the service.  EZ Ride (our Transportation Management Association) won the bid, and began operations in February, 2017.  One of the requirements in the contract is that there is a Senior Bus Roundtable consisting of senior residents who provide feedback and guidance to EZ Ride to institutionalize a communication loop between seniors and the transportation provider.  Ridership and feedback have improved immensely.  The Senior Bus PSA won a 2018 Outstanding Video Award in the PSA and Promos category.

   

 

Website: https://www.montclairnjusa.org/government/departments/senior_services/senior_transportation_services/

Key facts

Main target group: Older people in general

Sector(s): Transportation

Desired outcome for older people:
Be mobile

Other issues the Age-friendly practice aims to address:
  • Accessibility
  • Ageing in place

Contact details

Name: Katherine York

Email address: kyork@montclairnjusa.org

Age-friendly practice in detail (click to expand):

Engaging the wider community

Project lead: Local authorities

Others involved in the project:
  • Older People’s Association

Older people’s involvement: Older people were involved in the age-friendly practice at multiple or all stages

Moving forward

Has the impact of this age-friendly practice been analysed: Yes

Was the impact positive or negative:
Positive

Looking back

Challenges:
We have had to and continue to have to try to overcome stigma about a “senior bus.” We are doing targeted marketing to discuss cultural destinations of the bus.