NCD Hard Talks – Shifting the paradigm: NCDs, economics, and the push toward wellbeing
17 March 2021 13:00 - 14:30
Event Type



Schedule: 17 March 2021 • 1300-1430H CET


Join the NCD Hard Talk webinar to understand and discuss the emerging paradigm that promotes health and wellbeing for all over economic growth, aiming to develop wellbeing policy to prevent NCDs. 

The economic, social and human cost of non-communicable diseases (NCDs) exceeds billions of dollars in health care expenses and lost wages annually, and in morbidity and mortality. The drive toward economic growth based on GDP-centred development is often based on consumption of unhealthy commodities which conflict with NCD prevention and policy coherence efforts. There is a need for urgent action to reverse the harmful impact and to focus on promoting healthier populations. 


The webinar connects the wellbeing agenda with current programmatic approaches to NCDs to promote health and improve quality of life for all, aiming to:

  • Present how the wellbeing policy agenda adds value to existing strategies aimed at addressing NCDs.
  • Share current country experiences on how wellbeing policy approaches help to accelerate progress towards NCD prevention and control.
  • Investigate how wellbeing could be used to build societies forward after the COVID-19 pandemic.