The effect of advertising on total consumption of cigarettes in the UK: A comment

Listed in:

• Analysis of aggregate data
• Tax and price in HICs
• Impact of tax on tobacco use
• Theoretical frameworks
• Aggregate demand for tobacco products

Abstract

The premise that there is a link between the volume of cigarette advertising and the total cigarette consumption is examined in this study with reference to two previous studies done by McGuinness and Cowling and Metra Consulting Group Ltd. The relationship between cigarette advertising and cigarette consumption was tested by using econometric and statistical methods. The model tested had a reasonably high level of explanatory power in terms of accounting for changes in cigarette consumption over the studied period. Statistical analysis of the situation revealed a stable, positive and significant relationship between sales and media advertising of cigarettes.