Cigarette advertising and consumption in the United States, 1961–1990

Listed in:

• Analysis of aggregate data
• Tax and price in HICs
• Impact of tax on tobacco use
• Theoretical frameworks
• Aggregate demand for tobacco products

Abstract

This article examines the relationship of aggregate advertising expenditure on cigarette consumption in the United States from 1961 to 1990. The study uses quarterly data in a stepwise regression analysis to determine the relationship of advertising to consumption. The findings and conclusions provide implications for public policy issues related to tobacco advertising.