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Tobacco endgame strategies


How to develop, implement and evaluate tobacco endgame strategies? Case studies from Europe

4 November 2021
13:00-15:00 UTC (9:00 New York ‖ Geneva 14:00 ‖ 15:00 Helsinki ‖ 16:00 Moscow ‖ 20:00 Bangkok)
Virtual workshop

Organizers: The workshop is organized by the WHO FCTC Knowledge Hub on Surveillance together with partners from the WP9 of the EU Joint Action on Tobacco Control 2.

Registration: Free, pre-registration required. Participation only in line with the Article 5.3 of the WHO FCTC.

This workshop is intended for policy makers, regulators and researchers to learn from case studies of countries with official tobacco endgame strategies, and from countries that have already taken steps towards developing these strategies.

Moreover, it will provide an opportunity to exchange information and experiences of developing, implementing and evaluating forward-looking tobacco control policies.

The discussions will specifically address the goal of Tobacco-Free Generation set in the Europe's Beating Cancer Plan, and how to bridge the gap to achieve a tobacco-free Europe. The workshop can also provide a forum for discussion in other regions, depending on the participation from different regions.

Additionally, the workshop supports the Parties of the WHO FCTC in the implementation of the Article 20 and Article 22 by

  • providing a forum for information exchange, technical assistance and support for strengthening the national tobacco control strategies, plans and programmes; and
  • providing support for the research and monitoring needed for the evaluation of tobacco endgame strategies.


Workshop programme

Opening remarks

Dr. Kremlin Wickramasinghe
Acting Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases

Ms. Hanna Ollila
Senior Specialist, coordinator of the WP9 of the EU Joint Action on Tobacco Control 2, manager of the WHO FCTC Knowledge Hub on Surveillance, Finnish Institute for Health and Welfare

Case studies
The Danish Action Plan to protect children and adolescents from tobacco and nicotine

Mrs. Sascha Löwenstein
Senior Advisor, Danish Ministry of Health, Denmark

Way towards the end game goal in tobacco and nicotine policy – Finnish experience

Mrs. Reetta Honkanen
Senior Specialist, Ministry of Social Affairs and Health, Finland

New legislative proposals as part of Norway's strategy for a tobacco free society

Mrs. Helena Wilson
Senior Adviser, Norwegian Ministry of Health and Care Services, Norway

Towards a tobacco-free generation in France: actions, effects and challenges

Mrs. Maria-Alejandra Cardenas
Ministry of Health, France

Towards 5%: Irelands end game and the role of enforcement

Dr. Maurice Mulcahy
Regional Chief Environmental Health Officer, Health Service Executive, Ireland

Strategy on tobacco control as a next step towards tobacco free Slovenia 2040

Ms. Helena Koprivnikar
National Institute of Public Health, Slovenia

Breakout room discussions
Closing of the workshop

The registration has been closed 3 November 20:00 UTC.