While it is possible to raise awareness of tobacco control at different levels of society, the scientific literature shows that the most visible results are achieved through coordinated national actions that support an overall strategy. Drawing up a national action plan and integrating a comprehensive awareness-raising strategy into this plan are essential steps in curbing the tobacco epidemic.

This framework also enables the various stakeholders to implement convergent actions more effectively.

The overall strategies can take several forms depending on the country and they can have different timeframes, with varying degrees of multi-sectoral scope. However, it is important to include:the pursued objectives, the activities to deploy and the resources to mobilise. The latter play a prominent role in defining the strategy, which must be determined according to the resources available or dedicated to tobacco control. This section covers examples of existing action plans, as well as avenues for financing awareness-raising actions.

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