Activities to raise public awareness of tobacco issues can be very costly, and particularly in the case of media campaigns.
This can be a critical aspect of awareness policies, especially for countries with limited financial resources. That is why, when planning public awareness activities, the mobilisation of resources must be an integral part of the action plan and overall strategy.
This section deals with the identification, mobilisation and use of funding through proven and sustainable mechanisms for the implementation of Article 12 actions:
- Implementing tobacco taxation: the taxation of tobacco products has proven to be effective in reducing tobacco consumption. Most importantly, the revenue can be used for financing tobacco control programmes. More information on tobacco taxation can be found on the Knowledge Hub website on tobacco taxation.
- Advocacy tools
Resources of interest
Sustainable Funding Mechanisms for Population-Level Tobacco Control Communication Programs
This Vital Strategies document makes the case for high-reach, effective media campaigns on media platforms. It gives advice and guidance to get sustainable funding in order to implement media campaigns.
The document is available here
This resource was published by Vital Strategies in 2017.
Promoting health, preventing disease: the economic case
This book provides an economic perspective on health promotion and chronic-disease prevention, and gives a rationale for assessing the economic case for an action. It provides a comprehensive review of the evidence base in support of a broad range of public health interventions, addressing not only their effectiveness in improving population health, but also their implementation costs, impacts on health expenditures and wider economic consequences.
One chapter is devoted to tobacco.
You can download it here
This resource was published by the European Observatory on Health Systems and Policies in 2015.