Robust evidence shows that aggressive and unethical digital marketing of breastmilk substitutes targeting mothers undermines breastfeeding and harms child health, nutrition, and human capital development. World Vision International commends the passage of this important resolution to regulate the digital marketing of breastmilk substitutes, helping to close a critical gap in the WHO Guidance on the Marketing of Breastmilk Substitutes, known as ‘The Code.’ We urge Member States to fully implement the Code and establish strong monitoring and enforcement systems. Digital platforms must be held accountable for unethical marketing influences and the related child protection risks. Clear, stringent oversight mechanisms and sustained investment by Member States are essential to safeguard families from commercial exploitation and uphold every child’s right to optimal health and nutrition.