World Obesity with support of NCDA and WCRF International recognise the critical need to protect and promote breastfeeding. Robust actions against digital marketing of breast-milk substitutes and immediate implementation of WHO guidelines are needed.

Breastfeeding is crucial for child and maternal health, preventing overweight, obesity, and NCDs including breast cancer. Aggressive digital marketing of breast-milk substitutes hinders breastfeeding, violates the International Code of Marketing of Breast-milk Substitutes.

We urge Member States to accelerate regulation, surveillance, enforcement and resourcing, safeguard policies from industry interference, and support a resolution during the 78th World Health Assembly to protect the lives of infants and mothers worldwide.