As a member of the Inter-agency Infant Feeding in Emergencies Core group, IBFAN is very concerned about new Codex guidelines that will allow flexibility for labelling, including of baby formulas and foods, during emergencies.

The onus will be on Member States to stop exploitation by those seeking to undermine breastfeeding and expand markets. There is evidence that few Member States have effective emergency preparedness plans so they lack the capacity to recognise deceptive labelling. During COVID, formulas claimed to provide 'immunity.' During floods that they aid 'recovery.' Any deregulation risks the health and survival of displaced families, while undermining tracking of contaminated products. While ALL women have the sovereign right to make infant feeding decisions, complete and accurate labelling is essential, especially in emergency situations. It's time for Member States to ensure this.