| Value | Category | Cases | |
|---|---|---|---|
| 1 | LOWER PRICE | 53 |
44.5%
|
| 2 | REDUCE HEALTH RISKS | 13 |
10.9%
|
| 3 | BETTER/SMOOTHER TASTE | 17 |
14.3%
|
| 4 | UNAVAILABILITY OF PREVIOUS BRAND | 13 |
10.9%
|
| 5 | FOR A NEW EXPERIENCE | 4 |
3.4%
|
| 6 | OTHER REASON | 1 |
0.8%
|
| 7 | NO REASON | 14 |
11.8%
|
| 77 | DON’T KNOW | 4 |
3.4%
|
| 99 | REFUSED | 0 |
0%
|
| Sysmiss | 7712 |