Ministry of Health and Health Promotion Agency Country Resources Mental Health Policies New Zealand 29 May 2014 Policy document

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Like Minds was established in 1997, and was one of the first comprehensive national campaigns in the world to counter stigma and discrimination associated with mental illness.

Like Minds has been successful at increasing awareness and changing attitudes, but people still experience discrimination in many areas of their everyday lives. Like Minds needs to continue to evolve in order to build on its success and continue to reduce discrimination and stigma in a changing society.

This new National Plan sets the guiding principles for service delivery of the Like Minds programme over the next five years, including reinvigorated leadership and more flexible service options. It is also more specific than past plans in prioritising groups of people with the greatest need, and targeting the issues and audiences that will have the greatest impact on reducing stigma and discrimination.

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