France's Assembly voted last week to introduce plain packaging for tobacco products. From May 2016 all cigarette packs will have the same shape, same size, same color and the same typography, without any logo. The brand name, however, will continue to appear on packages. "We know that young people and women are paying attention to packaging," explained the Health Minister Marisol Touraine. "Tobacco claims 73,000 lives per year in France," she added.