Cambodia Campaign and policy discussion at national and subnational level to change the norm of alcohol use and development of legislation on Alcohol Control

Developed and carried out a national campaign and facilitated policy discussion at national and subnational levels to address alcohol use through policy and legislation. Local video clips, banners and posters aiming to shift public perceptions/social norms about alcohol use and to highlight its dangers, were developed through focus group testing and disseminated throughout Phnom Penh and several provinces from October to December 2024 reaching an estimated 25% or more of the adult population in Cambodia. An Inter-Ministerial Working Group for Alcohol Control was formed to support the preliminary discussions for developing legislation on Alcohol Control which would cover the WHO SAFER policy package measures.