Alive & Thrive (A&T) is a 6-year initiative (2009-2014) to improve infant and young child nutrition by increasing rates of exclusive breastfeeding and improving complementary feeding practices. The goal is reductions in mortality and stunting. A&T aims to reach more than 16 million children under 2 years old in Bangladesh, Ethiopia, and Viet Nam through household, community, health facility, and mass media interventions. The objectives are to: create delivery models in three distinct learning environments that improve IYCF practices at scale and can be replicated in other parts of the world; document impact, cost, and cost-effectiveness of IYCF interventions; foster innovation through a grants program; and disseminate learnings from A&T models, innovations, operations research, and evaluations.
Strategy 1. Policy dialogue
Policymakers often fail to recognize the impact of poor feeding practices on infant survival, educational potential, and economic development. The result is a lack of investment in interventions to reduce undernutrition and the absence of supportive legislation and policies.
Strategy 2. Service delivery and behavior change communication
Alive & Thrive (A&T) applies well-tested marketing principles to improve IYCF practices.
Strategy 3. Fortified complementary foods and related products
Many local diets fail to meet the nutritional requirements of children 6-24 months old. The private sector can help by producing and marketing affordable fortified products.
Stunting/HAZ; Core WHO IYCF indicators; Early initiation of breastfeeding; Exclusive breastfeeding under 6 months; Continued breastfeeding at 1 year; Introduction of solid, semi-solid or soft foods; Minimum dietary diversity; Minimum meal frequency; Minimum acceptable diet; Consumption of iron-rich or iron-fortified foods; Anemia (Bangladesh only)
A&T aims to document impact, cost, and cost-effectiveness of IYCF interventions and generate learning on how to achieve and replicate the projectﾒs impact.
|Tue, 03/11/2014 - 17:01||engesveenk||Edited by admin.||published|
|Wed, 03/27/2013 - 16:12||bloessnerm||Edited by admin.||published|
|Thu, 11/22/2012 - 14:57||ginaContrib||Edited by admin.||draft|
|Tue, 11/13/2012 - 12:51||ginaContrib||Edited by admin.||draft|
|Mon, 11/12/2012 - 17:46||william_nkoom||Bangladesh: 50 sub-districts and national media (deleted from location; Anaemia removed from outcome indicator since this pertains to only Bangladesh. Edited by AnnaLartey.||draft|