Alive & Thrive (A&T) is a 6-year initiative (2009-2014) to improve infant and young child nutrition by increasing rates of exclusive breastfeeding and improving complementary feeding practices. The goal is reductions in mortality and stunting. A&T aims to reach more than 16 million children under 2 years old in Bangladesh, Ethiopia, and Viet Nam through household, community, health facility, and mass media interventions. The objectives are to: create delivery models in three distinct learning environments that improve IYCF practices at scale and can be replicated in other parts of the world; document impact, cost, and cost-effectiveness of IYCF interventions; foster innovation through a grants program; and disseminate learnings from A&T models, innovations, operations research, and evaluations.
It has publications, program descriptions, tools, stories, videos, and other resources.
Strategy 1. Policy dialogue
Policymakers often fail to recognize the impact of poor feeding practices on infant survival, educational potential, and economic development. The result is a lack of investment in interventions to reduce undernutrition and the absence of supportive legislation and policies.
Action plan
Strategy 2. Service delivery and behavior change communication
Alive & Thrive (A&T) applies well-tested marketing principles to improve IYCF practices.
Action plan
Strategy 3. Fortified complementary foods and related products
Many local diets fail to meet the nutritional requirements of children 6-24 months old. The private sector can help by producing and marketing affordable fortified products.
Action plan
Stunting/HAZ; Core WHO IYCF indicators; Early initiation of breastfeeding; Exclusive breastfeeding under 6 months; Continued breastfeeding at 1 year; Introduction of solid, semi-solid or soft foods; Minimum dietary diversity; Minimum meal frequency; Minimum acceptable diet; Consumption of iron-rich or iron-fortified foods; Anemia (Bangladesh only)
A&T aims to document impact, cost, and cost-effectiveness of IYCF interventions and generate learning on how to achieve and replicate the projectメs impact.
Action plan
Date | User | Log | State |
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Tue, 03/11/2014 - 17:01 | engesveenk | Edited by admin. | published |
Wed, 03/27/2013 - 16:12 | bloessnerm | Edited by admin. | published |
Thu, 11/22/2012 - 14:57 | ginaContrib | Edited by admin. | draft |
Tue, 11/13/2012 - 12:51 | ginaContrib | Edited by admin. | draft |
Mon, 11/12/2012 - 17:46 | william_nkoom | Bangladesh: 50 sub-districts and national media (deleted from location; Anaemia removed from outcome indicator since this pertains to only Bangladesh. Edited by AnnaLartey. | draft |