12. No advertisement for a food product shall contain:

(a) Any false or misleading information;

(b) Half-truths, inadequate qualification and limitations regarding safety or quality of the food product;

(c) Vague, unsubstantiated statements, suggestions or superiority over other competing food products;

(d) Any false impression that the advertised food product is for universal benefit or should be regarded as a more wholesome and safer alternative to other related food products.

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15. (1) No person shall:

(a) display, screen or otherwise present an advert of a food product, unless it is done in accordance with the provisions of these Regulations; or

(b) give to a food product a name which is capable of giving a false impression of the nutritional properties of the food product; or

(c) make any claim to assert, imply or otherwise convey the impression as to the suitability of the food product for use in the prevention, alleviation, management, treatment or cure of a disease, disorder or physiological condition; or

(d) make a claim that the food product contains a particular value when that value is not wholly contributed by the food products, but is partly contributed by other food products with which it may be consumed.

2. All nutritional claims shall comply with the provision of the Prepackaged Food (Labelling) Regulation 2005.

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16. (1) A person shall in advertising a food product or on a label of such food product, state that:

(a) the food product is a "source" or "dietary source" of energy if a reasonable daily intake of that food product by a person would result in the daily intake of not less than 450 kilo calories of energy;

(b) the food product is a "good source" or "a good dietary source" of energy if a reasonable daily intake of that food product by a person would result in an intake of not less than 1,200 kilo calories of energy; and

(c) the food product is "an excellent source" or "an excellent dietary source" of energy if a reasonable daily intake of that food product by a person would result in daily intake of not less than 2,250 kilo calories of energy.

(2) No person shall sell a food product for which an energy claim is made and represented as being solely for use in the feeding of children under two years of age, unless a reasonable daily intake of that food product by a child under two years of age would result in the total daily intake by the child of not less than 1,360 kilo calories of energy.

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18. A person shall in advertising a food product or on a label of such food product, state that:

(a) the food product is "a source" or "a dietary source" of protein if a reasonable daily intake of that food product by a person would result in the daily intake by that person of not less than 9.0 grams of protein;

(b) the food product is "a good source" or "a good dietary source" of protein if a reasonable daily intake of that food product by a person would result in an intake of not less than 24.0 grams of protein; and

(c) the food product is "an excellent dietary source" of protein if a reasonable daily intake of that food product by a person would result in daily intake by that person of not less than 45.0 grams of protein.