Action - GNPR 2016-2017: Promotion of healthy diet and prevention of obesity and diet-related NCDs (q18) - Implementation of legislation on marketing of unhealthy foods and beverages to children

Programme: GNPR 2016-2017: Promotion of healthy diet and prevention of obesity and diet-related NCDs (q18)

Programme description

These programmes and actions were reported by countries for the 2nd WHO Global Nutrition Policy Review 2016-2017 module on actions related to healthy diets, overweight and diet-related NCDs. More actions and programmes reported can be accessed through the country page.

Programme type


WHO (2018) Global Nutrition Policy Review. Country progress in creating enabling policy environments for promoting healthy diets and nutrition

The Global Nutrition Policy Review 2016–2017 is the report of the second comprehensive analysis of nutrition-related policy environment, coordination mechanisms, available capacities and actions being taken in 176 Member States (91%) and one area which responded to the survey carried out between July 2016 and December 2017.

Implementation details : 

Communication channels, settings and contexts: TV (voluntary), advertising (voluntary). Objectives of the measures are: to reduce children's exposure to marketing of foods and beverages high in saturated fatty acids, trans-fat, free sugars, or salt/sodium; to prevent misleading marketing messages for children; to reduce or prevent childhood obesity; to foster healthy diets and lifestyle habits; to improve child nutrition/reduce malnutrition; to improve health of population (incl. reducing obesity). Marketing to children is defined as: Programmes or other communication channels where children make up a given % of total audience. The approach to defining which foods and beverages are covered by the measure: nutrient profile model. It is a voluntary initiative by leading food and beverage companies to change the way they advertise to children. Applies to children under the age of 12.

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