Action - GNPR 2016-2017: Promotion of healthy diet and prevention of obesity and diet-related NCDs (q18) - Implementation of legislation on marketing of unhealthy foods and beverages to children

Programme: GNPR 2016-2017: Promotion of healthy diet and prevention of obesity and diet-related NCDs (q18)

Programme description

These programmes and actions were reported by countries for the 2nd WHO Global Nutrition Policy Review 2016-2017 module on actions related to healthy diets, overweight and diet-related NCDs. More actions and programmes reported can be accessed through the country page.

Programme type

References

WHO (2018) Global Nutrition Policy Review. Country progress in creating enabling policy environments for promoting healthy diets and nutrition http://www.who.int/nutrition/publications/policies/global_nut_policyrevi...

The Global Nutrition Policy Review 2016–2017 is the report of the second comprehensive analysis of nutrition-related policy environment, coordination mechanisms, available capacities and actions being taken in 176 Member States (91%) and one area which responded to the survey carried out between July 2016 and December 2017.

Delivery: 
Media
Implementation details : 

Communication channels, settings and contexts: TV (sometimes mandatory), radio (sometimes mandatory), advertising (sometimes mandatory), Internet (sometimes mandatory), sponsorship (sometimes mandatory), promotions (sometimes mandatory), give-aways (sometimes mandatory), using celebrities (sometimes mandatory), print media and bill boards (sometimes mandatory). Marketing to children is defined as: Specific programmes, films or other communication channels, including digital, identified as being directed at or of particular appeal to children, where marketing is not permitted; Content and themes used in the marketing, e.g. cartoon characters and free toys. The approach to defining which foods and beverages are covered by the measure: nutrient profile model. In Singapore, the development of the food advertising guidelines was industry-led and developed through a public-private partnership (via the Committee on Guidelines for Food Advertising to Children). The guidelines are developed for industry self-regulation. This public-private partnership is preferred as it is a winwin approach for both MOH/HPB and the industry in developing minimum standards in food advertising that would protect the well-being of Singaporeメs children. Self-regulation of food advertising for children is also in line with the broader framework of media regulation in Singapore, which is regulated with a light-touch approach. Applies to children under the age of 12.

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