Action - GNPR 2016-2017: Promotion of healthy diet and prevention of obesity and diet-related NCDs (q18) - Implementation of legislation on marketing of unhealthy foods and beverages to children

Programme: GNPR 2016-2017: Promotion of healthy diet and prevention of obesity and diet-related NCDs (q18)

Programme description

These programmes and actions were reported by countries for the 2nd WHO Global Nutrition Policy Review 2016-2017 module on actions related to healthy diets, overweight and diet-related NCDs. More actions and programmes reported can be accessed through the country page.

Programme type


WHO (2018) Global Nutrition Policy Review. Country progress in creating enabling policy environments for promoting healthy diets and nutrition

The Global Nutrition Policy Review 2016–2017 is the report of the second comprehensive analysis of nutrition-related policy environment, coordination mechanisms, available capacities and actions being taken in 176 Member States (91%) and one area which responded to the survey carried out between July 2016 and December 2017.

Implementation details : 

Communication channels, settings and contexts: TV (mandatory), radio (mandatory), advertising (mandatory), Internet (mandatory), social media (mandatory), apps (mandatory), sponsorship (mandatory), promotions (mandatory), give-aways (mandatory), using celebrities (mandatory), use of licensed and brand equity characters (mandatory), advergames (mandatory). Objectives of the measures are: to reduce children's exposure to marketing of foods and beverages high in saturated fatty acids, trans-fat, free sugars, or salt/sodium; to prevent misleading marketing messages for children; to reduce or prevent childhood obesity; to foster healthy diets and lifestyle habits; to improve child nutrition/reduce malnutrition; to improve health of population (incl. reducing obesity). Marketing to children is defined as: Specific programmes, films or other communication channels, including digital, identified as being directed at or of particular appeal to children, where marketing is not permitted; Programmes or other communication channels where children make up a given % of total audience; Programmes or other communication channels where the total number of children in the audience exceeds a certain level; Content and themes used in the marketing, e.g. cartoon characters and free toys; Settings where children gather such as schools, childcare and other educational establishments. The approach to defining which foods and beverages are covered by the measure: all foods and beverages covered; specific food and drink products or categories of foods and beverages clearly defined in a positive or negative list.

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