Policy - Children and Young People's Advertising Code

Date:
2017
Published by:
Advertising Standards Authority
Published year:
2017
Type of policy:
Voluntary codes or measures relevant to nutrition

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Legislation Details

RULES – FOOD AND BEVERAGE ADVERTISEMENTS

Rule 1(i)
Advertisements (including sponsorship advertisements) for occasional food or beverage products must not target children or be placed in any media where children are likely to be a significant proportion of the expected average audience.

Rule 1(j)
A special duty of care must be applied to occasional food and beverage product advertising to young people.

Rule 1(k)
The quantity of the food in the advertisement should not exceed portion sizes that would be appropriate for consumption on one occasion by a person or persons of the age depicted.

Rule 1(l)
Advertisements featuring a promotional offer of interest to children or young people which is linked to food and beverage products must avoid creating a sense of urgency or encouraging the purchase of an excessive quantity for irresponsible consumption.

Reference: 

WHO 2nd Global Nutrition Policy Review 2016-2017

Revision log

DateUserLogState
Thu, 11/30/2023 - 15:12engesveenkpublishedpublished
Tue, 11/07/2023 - 13:39engesveenkpublishedpublished
Tue, 08/02/2022 - 18:58engesveenkpublishedpublished
Tue, 08/02/2022 - 18:28engesveenkpublishedpublished
Tue, 08/02/2022 - 18:25engesveenkpublishedpublished
Wed, 07/13/2022 - 17:56engesveenkpublishedpublished
Thu, 05/24/2018 - 17:23engesveenkpublishedpublished
Thu, 03/15/2018 - 18:07zillmerkCreated by zillmerk.draft