With UNICEF financial and technical support, the National Nutrition Office, the Ministry of Health and PSI/Madagascar are implementing an 18-month pilot project called Fortidom that includes promotion of food diversification and distribution of a branded micronutrient powder (MNP) in two rural areas (Vavatenina and Fénérive-Est) and in two urban areas (Antananarivo and Fianarantsoa) of Madagascar. The pilot aims to improve complementary feeding practices by increasing access to and use of a ready-to-use MNP for home food fortification through a combination of community based distribution using trained community health workers (CHWs) and social franchising channels through the PSI/Madagascar supported Top Reseau private clinic network. A very strong and innovative communication strategy is also employed to improve infant feeding practices in general. The business model is being tested for sustainability.
Information retrieved from the Home Fortification Technical Advisory Group. http://www.hftag.org/
Date | User | Log | State |
---|---|---|---|
Tue, 11/01/2016 - 14:29 | engesveenk | Edited by kmzillmer. | published |
Tue, 09/20/2016 - 18:03 | kmzillmer | Created by kmzillmer. | draft |