Action - Project FORTIDOM - Multiple micronutrient powder (point-of-use fortification) - Infants and young children

Programme: Project FORTIDOM

Programme description

With UNICEF financial and technical support, the National Nutrition Office, the Ministry of Health and PSI/Madagascar are implementing an 18-month pilot project called Fortidom that includes promotion of food diversification and distribution of a branded micronutrient powder (MNP) in two rural areas (Vavatenina and Fénérive-Est) and in two urban areas (Antananarivo and Fianarantsoa) of Madagascar. The pilot aims to improve complementary feeding practices by increasing access to and use of a ready-to-use MNP for home food fortification through a combination of community based distribution using trained community health workers (CHWs) and social franchising channels through the PSI/Madagascar supported Top Reseau private clinic network. A very strong and innovative communication strategy is also employed to improve infant feeding practices in general. The business model is being tested for sustainability.

Programme type

Pilot/research

References

Information retrieved from the Home Fortification Technical Advisory Group. http://www.hftag.org/

Target group: 
Infants and young children
Age group: 
6-23 months

Revision log

DateUserLogState
Tue, 11/01/2016 - 14:29engesveenkEdited by kmzillmer.published
Tue, 09/20/2016 - 18:03kmzillmerCreated by kmzillmer.draft