M&E Indicators related to nutrition:
The Government is taking action through the responsibility Deal, working with the food industry to reduce trans-fats, sugar and salt in our diet.
The new ‘Be Food Smart’ campaign is already promoting the Change4Life message through TV, radio and online advertising.
The Call to Action on Obesity in England
sets out a comprehensive approach and set of actions to tackle obesity at local and national level, for children and for adults.
Through the Responsibility Deal, our major food retailers and manufacturers are for the first time taking co-ordinated action to help people eat fewer calories through measures such as reformulating to reduce calories in familiar dishes, reducing portion sizes and promoting lower calorie options.