Policy - National Communication Framework and Plan for Infant and Young Child Feeding in Bangladesh

Published by:
Ministry of Health and Family Welfare
Published year:
Type of policy:
Nutrition policy, strategy or plan focusing on specific nutrition areas


Goals, objectives or targets related to nutrition: 

The IYCF framework and plan has been prepared for 2010-2013. The

following communication objectives have been identified for advocacy,

communication for social change, and behaviour change related to

priority topics in IYCF.


Advocacy Objectives:

By the end of 2013,

- 50% of government authorities (all directors and programme managers from DGHS and DGFP) and development partners are

sensitized about National IYCF Strategy and initiate allocation of resources for implementing relevant sections of the action plan and

give additional support for mainstreaming IYCF into health, family planning, education, agriculture, food security and nutrition sector


- DGFP and DGHS add counseling and support to mothers for appropriate IYCF in job descriptions of health providers, particularly

those who provide services on ANC, PNC, ENC, FP, immunizations and management of childhood illnesses; and HMIS indicators for

appropriate IYCF are added and reviewed regularly by relevant health and family planning staff

 - Policy makers agree that government medical and nursing colleges will be teaching about how to provide practical support to mothers

- 50% of monthly District Development Coordination Committee (DDCC) review meetings cover topics related to IYCF, including the

importance of maternal and child nutrition and reporting of IYCF progress made in various sectors in programme areas 

- National school curriculum for classes 6-10 include the importance of maternal and child nutrition and appropriate IYCF

- At least 20% of business corporations; and BTMA, BGMA, BKMA members; the national forum for CSR; consumers associations; and chamber

 of commerce members are sensitized about the impact of

childhood nutrition and IYCF on adult labour productivity and at least 40% of these are promoting appropriate IYCF among their workers

and communities in which they operate

- Handwashing linked to complementary feeding addressed in national hygiene promotion strategy and active plans

- Reporters and gatekeepers from 50% of national media outlets (print,broadcast, radio and web) producing increased coverage on IYCF

practices and impact on child mortality, nutrition, health and development outcomes in order to remove barriers and increase

support and resources for IYCF services among policy and decision makers.


Communication for Social Change Objectives:

By the end of 2013,

- 50% of trained health service providers (doctors, nurses, village doctors, pharmacists, CHWs) in programme areas support mothers

to practice priority IYCF behaviours (EI, EBF, CF and hand washing)

- At least 30% of religious leaders in programme areas coming in contact with pragnent women or their family members promote

priority IYCF practices during their regular and special prayers and ceremonies

- 25% of communities in programme areas have more than one community leader e.g. teachers, elites, union parishad members,

woman leaders and others, promote emphasis behaviours of IYCF among all family members

- 25% of communities in programme areas have adolescent groups actively promoting priority IYCF practices

- At least 50% of existing community groups and associations in programme areas support emphasis IYCF behaviours

- At least 3 soap manufacturers agree to include handwashing linked to complementary feeding messages in their advertising campaigns


Behaviour Change Objectives:

By the end of 2013,

- Mothers initiated breastfeeding immediately (within one hour) of birth increased from

43% to 65%

- At least 65% of birth attendants (SBA, TBA, family members) reached through the

IYCF initiative put infant to mother's breast immediately (within one hour) of birth 

- Mothers exclusively breastfeeding their infants 0-6 months of age increased from

43% to 60%

- An additional 10% mothers and caregivers over baseline feed animal foods to

children 6-24 months of age

- 50% of mothers and caregivers in programme areas feed ageappropriate quantity

of diversed solid or semi-solid atleast once daily family food (atleast 4 food groups)

to 6-24 month old children

- 10% of additional mothers and caregivers wash their hands thoroughly with soap

before food preparation and feeding of children 6-24 months of age

- 50% family members and birth attendants prevent giving pre and post lacteals

within first 3 days after birth and continue exclusive breastfeeding

- Atleast 50% family planning workers promoting LAM as a contraception method



WHO 2nd Global Nutrition Policy Review 2016-2017

Revision log

Mon, 02/19/2018 - 14:42engesveenkEdited by omarmom..published
Fri, 07/08/2016 - 01:04engesveenkEdited by omarmom..published
Fri, 11/07/2014 - 11:17omarmomEdited by omarmom..draft
Tue, 11/04/2014 - 16:19omarmomEdited by omarmom...draft
Tue, 11/04/2014 - 16:17omarmomEdited by omarmom..draft
Tue, 11/04/2014 - 16:13omarmomCreated by omarmom.draft