§ 1 Labelling of foodstuffs with a symbol which refers to the content of fat, sugars, salt or dietary fibre may only be carried out using a symbol which is formulated in accordance with the example below and represented in green or black.
Foodstuffs that may be labelled with the symbol
A) Conditions applicable to all food groups:
1) No foodstuffs may contain sweeteners or authorized novel foods or novel food ingredients with sweetening properties.
2) Industrially produced trans fatty acids may not exceed 2 g per 100 g oil and/or other fats used in any product.
3) In this Regulation the following definitions apply:
whole grain: the whole grain of cereals (bran, germ and endosperm). The grain may be ground, crushed or similarly treated; however, in this case, the original proportions of the respective kind of cereal shall be retained.
cereal: wheat, spelt, rye, oats, barley, maize, rice, millet and durra and other Sorghum species
WCRF International analysis of how this policy action can promote healthier diets and reduce obesity
This policy action is included in the World Cancer Research Fund (WCRF) International NOURISHING policy repository as an example of "Nutrition label standards and regulations on the use of claims and implied claims on foods: Clearly visible "interpretative" labels.The government has set nutritional criteria for the use of the Keyhole logo. The aim is to help consumers choose products that contain less fat, salt and sugar. Use of the logo is voluntary, but products must conform to the nutrition criteria. In March 2014, the Norwegian government initiated a consultation on the criteria used in the Keyhole symbol."
NOURISHING is a Food Policy Framework for Healthy Diets available at: http://www.wcrf.org/policy_public_affairs/nourishing_framework/