Het voedselkeuzelogo ‘het Vinkje’ en de bijbehorende productcriteria worden goedgekeurd. Het is de stichting toegestaan afwijkende productcriteria te hanteren die in voedingskundig opzicht strenger zijn dan de desbetreffende goedgekeurde voedingskundige criteria.
The Dutch version of the Choices logo (‘Vinkje’) is now confirmed as the single food choice logo for The Netherlands. (...) The authorisation is the first of its kind in the European Union, supported by the member states and the European Commission.
The Choices Programme is a global, front-of-pack initiative designed to help consumers to easily select healthy food options and to help industry to improve their products. It was introduced in The Netherlands in 2006 as a response to the World Health Organisation’s call for food industry to take an active role in helping to tackle the growing problem of obesity and diet-related diseases around the world.
The Choices Programme encourages food industry, retail and catering to healthy product reformulation and labelling. Companies are invited to participate by evaluating the existing or reformulated nutritional content of their products against a set of qualifying criteria. These criteria - based on international dietary guidelines- are established and periodically reviewed by an independent International Scientific Committee. They take into account a product’s level of saturated and trans fatty acids, added sugar, salt and dietary fibre to determine its eligibility to carry the front-of-pack Choices logo. This positive nutrition logo helps consumers to quickly identify the healthy product options developed by companies doing their best to encourage healthy eating habits.
Text excerpts retrieved from http://www.choicesprogramme.org/about-us
WCRF International analysis of how this policy action can promote healthier diets and reduce obesity
This policy action is included in the World Cancer Research Fund (WCRF) International NOURISHING policy repository as an example of Nutrition label standards and regulations on the use of claims and implied claims on foods: Clearly visible "interpretative" labels. Choices is a voluntary, industry-initiated scheme which identifies healthier options. Products must meet nutritional criteria set by an independent committee.
NOURISHING is a Food Policy Framework for Healthy Diets available at: http://www.wcrf.org/policy_public_affairs/nourishing_framework/